Formal, informative company updates. Utilising LinkedIn's geographical targeting, markets can work off one global page while still catering for their own markets in local language.

We've got 700 characters to grab our users' attention, but often less is more…

ASI UK LinkedIn
ASI France LinkedIn
ASI Spain LinkedIn
ASI Italy LinkedIn
ASC UK Linkedin


Below shows how LinkedIn posts are structured - we've pulled out the key elements that make up a post on the platform.

Profile image

Ensure the page is recognisable - use the associatedlogo for the brand. The logos should be 400x400 pixels and the stacked logo should be used where necessary.

Header image

Header images should be on-brand and consistent throughout each social media platform. During marketing campaigns we often run header image takeovers, which link to campaign messaging to enhance our campaign presence. The recommended size for background images is 1584x396px and no larger than 8mb.


LinkedIn is different from other platforms like Twitter, Facebook and Instagram, in that it's not as visual, therefore it's important to get the copy right. Be descriptive, however ensure your post copy isn't too long (over 200 characters), as LinkedIn will truncate your message, hiding your post copy and instead displaying a "see more" link.


Media posted to LinkedIn should be of high quality and must follow company guidelines – all thought leadership articles must be accompanied by the media supplied by our social media agency.

The optimum size for images is 1200x628px, while video is best delivered at 1280x720px (Landscape) or 720x1280px (portrait).

Images or links size

1200 x 628px

Images appear at 552 x 289px

File type:

File type should be JPG, JPNG or GIF.

For additional information and help regarding Social, please email us.