Logos

Our logos are all built on the same visual principles and are recognisably connected. They each have distinctions which represent the different parts of the company they reflect.

Aberdeen Standard Investments

This logo has been specially designed for Aberdeen Standard Investments. It communicates our clarity of focus, professionalism and dynamism.

Positive

The Aberdeen Standard Investments logo should be shown in the positive colourway and three line orientation illustrated here when possible. Single colour options are provided to cover exceptions.

Stacked - Positive

A stacked variant of the logo is designed to provide versatility where a narrower version is required.

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(ZIP 189KB)

Aberdeen Standard MyInvestments

The MyInvestments logo communicates a digital proposition that sits upon the foundation of long established, global investment expertise.

White

The MyInvestments logo communicates a digital proposition that sits upon the foundation of long established, global investment expertise.

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(ZIP 168KB)

Aberdeen Standard Investment Trust

The Aberdeen Standard Investment Trust shares its logo with Aberdeen Standard Investments, and communicates the same clarity, professionalism and dynamism.

Positive

The Aberdeen Standard Investment Trust shares its logo with Aberdeen Standard Investments, and communicates the same clarity, professionalism and dynamism.

Download
(ZIP 111KB)

Aberdeen Standard Capital

The Aberdeen Standard Capital logo has been designed to communicate focus, professionalism and dynamism.

Stacked Grey

This logo should be shown in a single colour, the only exception to this is when it is co-positioned with the Aberdeen Standard Investments logo.

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(ZIP 66KB)

For additional information and help regarding Global elements, please email us.