Imagery

Aberdeen Standard Investments and the Investment Trust use imagery with strong colours and a sense of formation. Aberdeen Standard Capital's images have a lighter feel, using figures as details to give a sense of architectural scale and space. While MyInvestments uses bold palettes to show abstract images. None of these use people as the focus of an image and all prioritise context and relevance to the content they partner.

ASI & Investment Trust 1
ASI & Investment Trust 2
ASI & Investment Trust 3
Aberdeen Standard Capital 1
Aberdeen Standard Capital 2
Aberdeen Standard Capital 3
MyInvestments 1
MyInvestments 2
MyInvestments 3

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