Colours

Each brand has a distinctive primary set of colours and then shares a common secondary palette. The colours have been selected to complement each other and tested to ensure they will provide accessible designs.

Aberdeen Standard Investments

ASI's primary colour palette is made up of classic blues and greys.

ASI Blue
#141e50
ASI Light Blue
#1a9ce3
ASI Grey
#8a8c8e

Aberdeen Standard Investment Trust

The Investment Trust's colour palette leads with purples and shares the ASI grey.

ASI IT Purple
#5d0749
ASI IT Light Purple
#952d98
ASI Grey
#8a8c8e

Aberdeen Standard Capital

ASC uses teal and greys which overlap with the ASI palette.

ASC Teal
#008495
ASC Grey
#534c41
ASI Grey
#8a8c8e

Aberdeen Standard MyInvestments

MyInvestments uses the ASI blues along with a strong orange.

ASI Blue
#141e50
ASI Light Blue
#1a9ce3
MyInv Orange
#D15B05

Secondary colour palette

The same secondary palette is shared across all four visual identities.

#d15b05
#008495
#c55e9b
#f65275
#9e2a2b
#7d2248
#58a618
#002f6c
#d52b1e
#b52555
#00583e
#0065a4
#ffffff
#000000
#333333

For additional information and help regarding Global elements, please email us.