Links & buttons

Where possible, ensure links and buttons describe what they do, e.g. ‘Visit Media Centre', rather than ‘Click here'.

Link call to action

Privacy & Cookies Policy

Call to action text should be descriptive and reflect content.

Link style

‘Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif' (Underlined)

Font size: 15px

Font color: #1A9CE3


Document download link

Call to action

Call to action text should be descriptive and reflect content.

Download link style

‘Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif' (Underlined)

Font size: 15px

Font color: #1A9CE3


Button style

Primary CTA

Primary button should be used for principal call to actions within email template to promote registration or page download.

Primary CTA style

Background: #1A9CE3

‘Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif' (Underlined)

Font size: 18px

Font color: #FFFFFF

Secondary CTA

Secondary button should be used for additional call to actions within email template to promote event decline.

Primary CTA style

Background: #8A8C8E

‘Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, sans-serif' (Underlined)

Font size: 18px

Font color: #FFFFFF


Social media links

Social Share Images

There should be a 2px space separating each icon. On selection, navigate to relevant social channel.


For additional information and help regarding Emails, please email us.