Structure

Static display adverts contain six core components and follow a consistent brand style and layout.


Header

The header should be short and concise to grab the viewers attention. There is no specific character limit but the sub-header can be used to elaborate if needed. The header is normally the article title on a content advert.


Subheader

The subheader is optional and can be used to provide more context to the header.


Images

Images should be on-brand and match the landing page.


Capital at risk warning

The 'Capital at risk' warning should be added to all display ads. Using the brand font, the size should be the same as the body copy - this is normally the sub header.


Please select the relevant country and brandlogo.


For additional information and help regarding Display advertising, please email us.